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As there was already a town called Bayside in Northern California (by Eureka) Stanton's group rather called their brand-new town Bay City. Due to numerous factorsincluding competition from other beach resort locations (Long Beach, Redondo Beach and Venice/Ocean Park/Santa Monica), some national monetary crises, and the 1906 San Francisco Earthquake which sent out most investment dollars to the more rewarding rebuilding of San Francisco, Bay City came a cropper as a realty investment.

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Rush who purchased building a renovated pier with structures on either side. Rush also re-branded the town as Seal Beach and marketed it by means of postcards and advertisements around the nation. This too unsuccessful and by early 1915 Rush had let his options lapse. In 1915 Stanton tried again, setting up to obtain some amusements from the closing San Francisco Panama-Pacific International Exposition and rebuild them as part of new amusement area which would be called The Happiness Zone.

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This made it different from the Pike at Long Beach which was a "dry city." The Pleasure Zone, a beach-side theme park integrated in 1916, was the very first in Orange County. It accomplished some short popularity, but the United States entry into World War I and the resulting limitations on rubber and metal drastically impacted the amusement area.

After 1920, the town's location on 2 Bays with numerous inlets to offload bootleg alcohol, its small police department, and its area on the county line, permitted it to become a popular place for rumrunners and after that bettors. From 1928 to 1939, the town had as numerous as six betting facilities on Main Street.

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Baker) operated off the Seal Beach just over the line from Long Beach. With gambling being a misdemeanor, the trials were kept in the town's municipal court and a Seal Beach jury never returned a guilty verdict, to the dismay of Orange County and Long Beach authorities. However around  Found Here , with substantial pressure being put on the gamblers by State Attorney general of the United States Earl Warren, most of the Seal Beach and gambling ship ended Their lack was soon filled by a former Los Angeles authorities investigator named William L.